Pick topic Essay Example | Topics and Well Written Essays - 500 words

Pick topic - Essay Example I should rely more on fruits and yoghurt for dessert rather than sugar enriched dishes. In the same manner, there should be more vegetables, legumes and fruits included in my dinner plan to increase by the nutrition on my diet. A human body whether male or female function on protein, carbohydrate and lipids along with vitamins and minerals achieved from food. Generally, protein is needed for muscles and organs of body. Nutrients are substances needed for growth, metabolism, and for other body functions. With insufficient supply of these macro nutrient the body gets malfunctioned which result in diseases. I believe my fiber intake is less that recommendation and I should include more tubers, vegetables and fruits in my diet. Apart from this, legumes and pulses can add the fiber and nutritional supply in my diet When it is the issue of food my strength is that I like to see variety in my food menu. I like to mix and match food items which is really a positive thing. Because I like various food sources and colors in my diet, I can access to multiple nutritious food. I am not monotonous with my food menu and like to change food every time throughout the week. Also I like to eat fruits along with all my meals as my appetite increases when I see colorful fruits on my table. It is a fact that I have sweet tooth and indulging in healthy desserts add to my satiety value and usually my dessert .I also have the strength of liking vegetables in my diet as their color and peculiar taste add to my palate. My Weakness : My weakness is that I consistently want sweet dishes in my menu throughout the day. Also I adore food that is fatty and oily. I am a person who loves meat products and replacing it with fish make me think twice. The other weakness is that I don’t like dairy product much and that is the reason you see less of milk and chesses in my daily consumption. Suggestion to patient : Eat more of green leafy vegetables and

Prejudices in Our World Essay Example for Free

Prejudices in Our World Essay Both Brent Staples in â€Å"Black Men and Public Places† and Judith Cofer in â€Å"The Myth of the Latin Woman: I Just Met a Girl Named Maria† seem to be illustrating the prejudices some people have. They both explain how the way they look gets them treated by others. Brent Staples, because he is black in perceived as a criminal; Judith Cofer is a Latina and is mistaken for a waitress. Both stories give numerous examples of prejudice. In addition, each writer has a larger purpose, a deeper reason for writing their story: Brent Staples’ reason for writing his story is to express to the reader how these prejudices affected him as well as other black men all over the country and how society, not just white people fear young black males. Judith Cofer’s reason for writing her story is to us the misconceptions and stereotypes many people have of Latin women. Brent Staples begins his essay by saying, â€Å"My first victim was a woman—white, well dressed, probably in her late twenties. He makes it seem as if he really attacks this woman when the only crime he has committed is being black and taking a stroll late at night. No one seems to look at him as the person he really was at the time; a graduate student at the University of Chicago who as he puts it is a, â€Å"softy who is scarcely able to take a knife to a raw chicken—let alone hold one to a person’s throat†. He expresses the feeling of rage at always being perceived as a criminal. He describes how many people, no matter what color, react when he walks by. He tells up how people lock their car doors as he walks past them, how they cross the street, and how some women clutch onto their purses when they walk by him. Mr. Staples understands the fear as well as the real danger that everyone faces everyday however, he still feels alienated about constantly be perceived as a criminal. He talks about his childhood and being that he grew up in a rough town in Pennsylvania he never fully realized the fear that people felt towards young black males. In his conclusion paragraphs, he tell us that he has learned to smother the rage that he felt at always being perceived as a criminal as well as telling us that he has taken some precautions to make himself more approachable. He gives people space so that they do not feel threatened by him as well as whistling to reduce tension. I do not believe that someone should change who they are to put others at ease nevertheless, people will always have some sort of fear no matter what one does, prejudice will always exist. Similarly to Brent Staples, Judith Cofer starts her essay by telling us about an incident that happened to her on a bus in England, where a young man approached her and began singing â€Å"Maria† from West Side Story. She tells us of other situations where people have looked at her as being â€Å"easy† and as a teenager, her friends and their mothers felt that the cloths she wore were, â€Å"too mature and flashy†. Judith Cofer’s main theme is to show the misconceptions as well as the stereotypes people have of Latin women. She uses examples like how the media uses certain words to describe Latin women, words like: hot tamale, sizzling, and smoldering; how, many Latin women that work in factories are victims of sexual harassment and that people think they are maids or waitresses. She expresses feelings of anger and discontent because of how Latin women as well as she are treated by people. One of the incidents that affected her the most was when she went to a luncheon to read one of her poems an older woman mistook her for a waitress and tries to order a cup of coffee from her. She says she understands that the woman was not intentionally trying to be cruel yet; she became very angry at the woman. In her conclusion Cofer that she is one of the lucky Latinas, many of them do not have the privilege to receive and education or have the accesses to society that she has. She says, â€Å"For them life is as constant struggle against the misconceptions perpetuated by the myth of the Latina. † Cofer wants to replace the stereotypes with the realities of Latin women. She also tells us of a poem that she wrote where it seems to me that she is kind of ribbing society. Reflecting on both their private lives as men and women and on the public lives as reveled in the headnotes to both stories; we can see that Staples and Cofer today are successful writers. Staples has written for the Chicago Sun-Times, Chicago magazine, Down Beat magazine, Ms. , New York Times Magazine, and Harper’s; he continues to try and shed light on racism and violence in our world. Cofer has written many books, she is an award winning poet, and is currently the Franklin professor of English and Creative Writing at The University of Georgia; she continues to try to do away with the stereotypes of Latin women through her writing. These two writers are trying to show us that stereotypes and prejudice are not just jokes that we tell each and laugh about, but rather they can and will hurt those being stereotyped. The racist jokes, thoughts, and stereotypes we hear have a bigger impact than to makes us laugh or be fearful, they help to spread racism. We need to try and look deeper and the color of someone skin; we are all human, we all have our strengths, we all have our weaknesses, but we cannot let one of our weaknesses be our susceptibility to take part in racism not matter how good natured we may think it is.

Reason Not Religion :: essays papers

Reason Not Religion Observations and inferneces from real life perceptions: My entire life I have been a Catholic and have attended Church regularly with my family, always believing in God and the stories and tales of the Bible as pure fact that happened long ago, and of Jesus being the savior, etc. Just this past month I attended a Presbyterian church service with my elderly grandmother in Johnstown, Pennsylvania. The church was small to begin with, and only about one-third of the seats were filled. I would have to say that at least 95% of the people were all over 65, with very few young couples at all. My grandma made a comment on the lack of young people who attend the masses now, and she kept referring to the fact that recently less and less young couples and families ever attended church. At first I thought that this church would then seriously have to close its doors when the current majority of the parishioners died, but then I realized another aspect of human behavior and psychology. The characteristic that I see and hear so much about that many humans tend to possess and practice, is the fact that they become "closer to "god"" the older they get. Why is this? It is because of one of the same big reasons that we even have to have religion in the first place: fear about death and what happens to us afterwards. These people seem to be turning to the kind of thinking that inspired the dichotic idea of PASCAL^S WAGER. Even if these people were not very religious during their younger years, we can now see a trend of a large section of our country^s population starting to attend church more and more and become more "religious" as they grow older. What inspires this shift?--plain and simple, the fear of uncertainty. "QUESTIONING" ONES BELIEFS MUST GO BEYOND JUST WONDERING When I used to attend Church regularly their was a priest who was an extremely good speaker and extremely intelligent. Even though he was a Catholic priest, serving as the pastor of an extremely large church, he had the courage and brains to disagree with some of the rigid dogma setup and enforced by the Vatican. I remember one sermon he gave that has greatly influenced me since, and I am very happy I was fortunate enough to hear it. In this certain sermon he talked about his thoughts on it being good for teenagers and youth to question the existence of a God in their world. He talked at length about this

Performance-Enhancing Drugs in Sports Essay -- Sports Steroids Drugs E

Performance-Enhancing Drugs in Sports In all areas of sports, professional, college, and even high school, there is widespread illegal use of performance-enhancing drugs. Although there are many reasons for athletes to choose to use these drugs, the cost of such use, both to the athlete and to society can be extraordinarily high. It is important to understand why performance-enhancing drugs are used and what are the consequences of their use to the athlete and society. One of the reason athletes choose to use performance-enhancing drugs is to bulk up. Athletes have guidelines pertaining to size that must be met. If one wants to be a defensive lineman in the National Football League (NFL), one cannot weigh 175 pounds; so some athletes will use performance-enhancing drugs to make themselves gain weight. Another reason athletes will choose to use illegal drugs is to get more oxygen to their muscles. When blood and muscles are full of oxygen, one?s body can perform better. An athlete who has used a performance-enhancing drug to get more oxygen to his or her muscles can perform for longer periods of time. A third reason an athlete would choose to use an illegal drug is to stimulate the body. The reasons an athlete would need to keep his or her body stimulated are to reduce tiredness, to stay alert, and maintain aggressiveness. It is the same as when a person drinks coffee in the morning to perk him or herself up. One final reason an athlete would use performance-enhancing drugs is to mask an injury. For example, if a quarterback breaks his toe during the South Eastern Conference Championship game, there are two options: one, the quarterback can be taken out of the game or two, the trainer can give the quarterback an injection to take the pain away, allowing the quarterback to return to the game. In this instance the quarterback most likely would choose the injection due to the magnitude of the game and he would most likely feel an unconscious pressure from the fans, his teammates, and the coaches to do so. Often the decision to use is made without considering the risk. Athletes who make the decision to use performance-enhancing drugs do not focus on the side effects. They do not realize that gaining weight quickly and unnaturally is not healthy. They are risking having mood swings, aggressive behavior, or even life t... ...use performance-enhancing drugs for many reasons, justifying the benefits while ignoring the risks. We as a society do not condone drug use in sports, but at the same time we look the other way for the star athlete giving him a slap on the hand and warning him not to do it again. I believe as long as society puts the idea that being the best player and having the best team is the # 1 priority, the use of performance-enhancing drugs will only get worse. We will get the upper hand on the use of illegal drugs in sports only when we as society look at sports for exactly what they are, just games. Works Cited Edwards, K. (2005, January 8). During an interview on the use of performance-enhancing drugs in sports. MacAuley, D. (1996, July 27). Drugs in sports. British Medical Journal. Downloaded January 7, 2005 from Western International University online library, Info Trac, http://www.apollolibrary.com/Library/databases.aspx?db=0 McCaffrey, B. (2001). The United States Must Spearhead Reforms to Eradicate Drugs in Sports. Drugs and Sports. Downloaded January 7, 2005 from Western International University online library, Opposing Viewpoints, http://galenet.galegroup.com

What High School Is?

â€Å"What High School Is,† is a chapter from a book called Horace’s Compromise: The Dilemma of American High School, and was written by Theodore R. Sizer in 1984. Mr. Sizer starts the chapter out with a story of a typical boy named mark who is in the eleventh grade. In this story the author describes in detail how Mark spends one of his time blocked days in high school. Mr. Sizer feels it is important to analyze how Mark spends his time because he feels it is a reflection, with some degree of variation, of how most high school students spend their time in school.Mr. Sizer argues, â€Å"taking subjects† in a systematized, conveyer-belt way is what is what one does in high school (Sizer). He feels that this process is not related to the rhetorical goals of education; however, it is tolerated by most Americans. In addition, Mr. Sizer argues that there is little demand for synthesis of subjects and that courses are too broad and there is just not enough time to cove r all the material. â€Å"The school schedule is a series of units of time: the clock is king†¦ ow much time do I have with my kids, is the teacher’s key question† (Sizer pg. 40). School periods are about fifty minute each and students and teacher have a few minutes to go from class to class. Mr. Sizer argues that going from class to class gives the school day a kind of restless and hectic quality and provides the students with many distractions. Mr. Seizer point is strong, restlessness and distractions seem to go hand and hand here, once the children enter the class they must be resettled and their attention refocused leaving even less time for learning.In addition, most schools have at least one class that is called a â€Å"split class†. During â€Å"split classes† the student starts their class period, then, half way through it is interrupted so they can go to lunch or attend another activity. After they have finished lunch or the other activity t hey then return for the second half of their class, talk about hectic, restless, and distracting. However, Mr. Sizer does not address the some of the strengths of taking subjects, for example, the importance of responsibility, punctuality, and time management kills acquired through this type of scheduling. Another point that Mr. Sizer argues is that there is little demand for synthesis of subjects; they are just loosely related. He feels that two or more subjects should be tapped in order to solve a complex problem as learning opportunity. In addition, Mr. Sizer argues that schools feel that covering all the material within the subject is key, however, the material is only â€Å"supposedly covered† because many of these courses are too broad and there is just not enough time.This point is strong, which leaves little room for change or new creative ways to learn. Mr. Sizer points out that the opposition will always challenge and usually win against new creative ideas on learni ng with statements such as, â€Å"what may be thus forgone†, â€Å"we won’t be able to get to programming or Death of a Salesman†, and â€Å"there isn’t time† (Sizer). This kind of scheduling is too rigid and too broad, thus, making it almost impossible for any type of change.In conclusion, Mr. Sizer does not look too fondly on our countries education system, he argues, taking subjects† in a systematized, conveyer-belt way is what is what one does in high school. He feels that this process is not related to the rhetorical goals of education; however, it is tolerated by most Americans. Lastly, Mr. Sizer argues that there is little demand for synthesis of subjects and that courses are too broad and that this type of scheduling too rigid.

Free Essays on Japanese Traditional Outfit - KIMONO

Does anybody know what a kimono is or has anybody heard the word kimono? A kimono is the Japanese traditional outfit, and it’s made out of silk. It is only worn on special occasions. Actually, the opportunities to wear a kimono are seldom. We have another kind of outfit that is called, a yukata. A yukata is made from cotton. In contrast to the ceremonial kimono, the yukata is ordinary, unassuming clothing and is worn in the summertime. Through research and my personal experience today, I will inform you about two Japanese traditional outfits, the kimono and the yukata. The kimono is made from silk and there are many different types of kimonos for men, women and children. It is not only worn by women, but also men. The cut, color, fabric, and decorations of a kimono may vary according to sex and age. However, the woman’s kimono is mainly introduced in this discussion. Women’s kimonos are the most elaborate and varied in style and design. In order to wear a kimono, one must have an obi, which wraps around a kimono, Japanese socks and Japanese sandals. These items are very important. An example of an occasion for wearing a kimono is the coming-of age day. This is a national holiday to celebrate a Japanese girls and boys life as they turn 20 years old and enter adulthood. At this time, most girls are dressed in kimonos. I brought a picture of me for my Coming-of-age day. When I went back to Japan for summer vacation, I rented a kimono and took a picture. The cost to rent the outfit and take pictures was about four hundred dollars. Actually, the price to buy a kimono varies from five thousand dollars, which is the cheapest to fifteen thousand dollars, which is the most expensive. Consequently, most Japanese people tend to rent kimonos rather than buying one. I’m not used to wearing a kimono so, it was tiresome to keep wearing it, even for 30 minutes. According to my experience, I can tell you that a ki... Free Essays on Japanese Traditional Outfit - KIMONO Free Essays on Japanese Traditional Outfit - KIMONO Does anybody know what a kimono is or has anybody heard the word kimono? A kimono is the Japanese traditional outfit, and it’s made out of silk. It is only worn on special occasions. Actually, the opportunities to wear a kimono are seldom. We have another kind of outfit that is called, a yukata. A yukata is made from cotton. In contrast to the ceremonial kimono, the yukata is ordinary, unassuming clothing and is worn in the summertime. Through research and my personal experience today, I will inform you about two Japanese traditional outfits, the kimono and the yukata. The kimono is made from silk and there are many different types of kimonos for men, women and children. It is not only worn by women, but also men. The cut, color, fabric, and decorations of a kimono may vary according to sex and age. However, the woman’s kimono is mainly introduced in this discussion. Women’s kimonos are the most elaborate and varied in style and design. In order to wear a kimono, one must have an obi, which wraps around a kimono, Japanese socks and Japanese sandals. These items are very important. An example of an occasion for wearing a kimono is the coming-of age day. This is a national holiday to celebrate a Japanese girls and boys life as they turn 20 years old and enter adulthood. At this time, most girls are dressed in kimonos. I brought a picture of me for my Coming-of-age day. When I went back to Japan for summer vacation, I rented a kimono and took a picture. The cost to rent the outfit and take pictures was about four hundred dollars. Actually, the price to buy a kimono varies from five thousand dollars, which is the cheapest to fifteen thousand dollars, which is the most expensive. Consequently, most Japanese people tend to rent kimonos rather than buying one. I’m not used to wearing a kimono so, it was tiresome to keep wearing it, even for 30 minutes. According to my experience, I can tell you that a ki...

A Person Is Not a They. Neither Is an Army.

A Person Is Not a They. Neither Is an Army. A Person Is Not a â€Å"They.† Neither Is an Army. A Person Is Not a â€Å"They.† Neither Is an Army. By Guest Author So you want to be politically correct, you want to be inclusive, and you would never assume that every nurse and every teacher in the world is a â€Å"she.† Right? Right. But sometimes this worthy thought leads us to perform some very clumsy gymnastics. Consider this passage from a guide for a doctor’s front office staff: Show the patient how to use their medicine. Does this patient have three heads with three mouths through which to ingest medications? Or maybe the patient is using a medication produced by several Big Pharma companies? We can see the impulse behind this absurdity: whoever wrote this document didn’t want to suggest that every patient in the practice was a â€Å"he.† Or a â€Å"she,† unless the doc’ was a gynecologist. But this good intention led to a moment of bad grammar: pronouns need to agree with their nouns. We have several alternatives that honor our desire for inclusiveness without sliding into the ridiculousness. One obvious strategy is simply to make the noun plural: Show patients how to use their medicine. Another is to change the pronoun (his, her, its) to an article (the, a, an): Show the patient how to use the medicine. Or, if it works in the context, we can change the singular â€Å"medicine† to the plural: Show the patient how to use medicines. Each of these approaches allows the writer to make sense without offending anyone’s sensibilities. Remember: in U.S. English, collective nouns are singular: Zappit Electric just raised its rates. (Not â€Å"their rates†) An army travels on its stomach. (Not â€Å"their stomach†) The jury returned its verdict. (Not â€Å"their verdict†) Not so in the Queen’s English: Brits see collective nouns as plural (e.g., The jury returned their verdict). But when you’re writing for a U.S. publisher, corporation, government agencie, and similar entities, take singular verbs and singular pronouns. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:20 Great Opening Lines to Inspire the Start of Your StoryAcronym vs. Initialism20 Slang Terms for Law Enforcement Personnel

individual & court system essays

individual & court system essays Juries have had their day. Justice is too important to be left in the hands of 12 amateurs who would rather be elsewhere and lack judgement and expertise. The theory behind the use of juries in the justice system is that a group of randomly chosen citizens will represent the will of the entire community. Therefore, theoretically at least, the community as a whole controls the justice system. However, there is argument in favour of replacing juries with informed experts who are better qualified to serve justice in a group of people, because most jurors would rather be elsewhere and lack judgement and expertise. In contrast, some argue that the existing justice system works as desired, and so should not be changed. In order to examine the merits of both arguments, the advantages and disadvantages of juries must be compared, as must the advantages and disadvantages of replacing juries with experts. The main advantage of using juries in the justice system is that, supposedly, the views of the community are reflected in this group of people. By randomly selecting people for jury duty, it is hoped that these people will be representative of the will of the wider community, quite similar in theory to a parliament. The reason that this is said to be an advantage of using juries is that the aim of justice, in the criminal sense, is to protect the community as a whole from undesirable danger, therefore the members of the a community should be able to serve justice themselves. For example, a jury sentenced Tasmanian gunman Martin Bryant to life imprisonment, and this finding was met with resounding approval by the public, demonstrating the effectiveness of using a jury. Unfortunately, the will and views of any community are not defined clearly, and are usually quite diverse, and thus it is doubtful that every jurys findings represent the will of the majority in a community. However, p ositive public reaction to ...

Swot analysis Essay Example | Topics and Well Written Essays - 500 words

Swot analysis - Essay Example 3. Although AFVs save costs and enhance economy, â€Å"hybrid† is a relatively new technology which is not "tried and true" and only little is known about its potential development. This may also lead to disapproval from potential consumers. (Wasko, 2006) 4. Petrol and diesel vehicles have been around for decades and have been proven reliable time and time again. Solar and electric powered vehicles are new to the market and consumers might be reluctant to swap to the new technology. 5. A design that is â€Å"petrol-free† means that the â€Å"Synergy† loses some acceleration as a trade-off for economy and being environmentally friendly. People might still prefer petrol/diesel vehicles for performance. (Wasko, 2006) 1. Petrol prices are rising day by day due to the huge increase in crude oil prices. This provides a perfect opportunity to the Toyota Corp. to make cars that do not require petrol to enter the market. (Wasko, 2006) 2. The Toyota CS&S concept car puts Toyotas popular hybrid technology inside a sportier and futuristic design, with speeds up to 127 miles/hr. The CS&S incorporates the Toyotas Hybrid Synergy Drive system, the same gas-electric technology (Fuller, 2009). Toyota can work on this model to develop a hybrid car that saves fuel and is made for performance. This can be targeted towards the urban youth market. 3. Toyota has planned to build about 400 demonstration plug-in hybrids by the year 2010. The batteries in these cars can be charged from wall sockets which further cuts gasoline usage. (Woodyard, 2008) 1. In 2010, Toyota declared the callback of about 436,000  hybrid vehicles  worldwide, including its latest make, the Prius, to fix the  brake problems. The total includes more than 200,000 Prius cars sold in Japan. (Prius Call Back Worldwide By Toyota 2008) Lack of quality control can severely damage

How changes in purchasing of video games influenced on UK students Coursework

How changes in purchasing of video games influenced on UK students - Coursework Example Piracy affects most media related industries but the computer game industry is seemingly more affected prompting an evaluation of measures employed by game makers to prevent piracy. A research survey conducted by Internet’s Advertising Bureau (IAB) revealed that almost half of UK, population play video games on an IP connected device (Davies, 2011). This implies that there are high numbers of people participating in video games hence increasing the market potential. However, despite this increased demand, profit margins in the computer games industry are relatively low. The research by Davies reveals that there is little advertising on video games by the producers. Effective advertising makes sense of the set price of a product thereby prompting people to buy without paying much consideration to the price. According to Park and Lee, gamers are bound to purchase items they find to be valuable (2011). This implies that creation of value through advertising may increase chances of purchasing video games rather than depending on free downloads. Additionally, game publishers and developers are seemingly adamant to pursue legal frameworks to curb piracy. This is in comparison to other media related industries such as recording and movie industries (Holm). This reduced indulgence in legal frameworks may contribute to increased engagement in piracy activities. According to Liang and Phau, moral judgment and self-efficacy have little impact on engagement in piracy activities. Furthermore, Liang and Phau argue that campaigns creating awareness of the implications of piracy may reduce piracy rates (2012). However, it is also important to pay attention to the set prices for video games to reduce free download preference. According to Cox, this may be done by targeting the purchasing power parity to ensure that the price range is balanced across the globe

Administrative corruption Research Paper Example | Topics and Well Written Essays - 750 words

Administrative corruption - Research Paper Example Lastly, the paper will explore the consequences of corruption and ways to deal with these consequences. Nevertheless, this essay focuses on presenting a discussion regarding administrative corruption in terms of types, cause, effects, and consequences. Definition According to Myint (3) corruption in its basic form regards to a form of dishonesty or fraudulent behaviors, by people in power, which may involve bribery, bribery, nepotism, extortion, embezzlement, and favoritism or involvement in actions that make people to be morally depraved. Types One of the forms of corruption is bribery that receives a substantial share of references, whereby people a bribe as money or favors for influencing a public official and it is in form of fixed sum, percentage of contracts favor in money in kind that is given to a state official. It also related to the bribe given to a state official to make a contract on behave of the state or business with a distribution of the benefits to the companies or the clients. The other type of corruption is nepotism that occurs when the administrative offices favor their relatives or close friends for a position in organization; especially if they hold a high position that involves decision making. This form of corruption is natural to human beings, whereby they can give preferential treatment to their family members and friends. For example when a student is a relative to the principal and the teachers are reporting low marks in subjects he is taking, the principal can change the low marks to high marks, thus falling a victim of the temptations of nepotism. The other example of corruption involves police receiving of bribe from corrupt individuals to earn a favors by breaking the law, fencing stolen goods and others like extortions by police officers. Police may also engage in violation of individuals rights either by use of excessive physical force which is brutality, discriminatory arrest, or verbal harassment. Causes The first cause of c orruption is increases in the level of poverty in the society, whereby only the rich are favored, while the poor continues to sail in their boat of thrifty (Myint, 5). Apparently, this hinders them from enjoying their rights as citizens of a given country. Therefore, it becomes extremely complicated when it comes to dealing with the corruption in the in various administrative departments. For instance, police may receive bribes from public transport vehicles where by ignoring the vehicles (Myint, 6). They do not arrest those drivers that are over speeding, this being one of the main causes of accidents. The other cause of corruption has also been evident through effects of political influence on administrative officers with differentiated political affiliations (Myint, 8). Certain politicians manipulate the some administrative officers in order to achieve their inclinations by using bribes, threats and nepotism; thus, politicians and leaders have increased ability to perpetrate corr uption in the society, and this has negative impact on members of the society. Effects Corruption in organizations has economic effects on the community relating to categorization of being major or minor, though both of them have a serious impact on the individual community. Corruption results to depletion of resources or the national wealth, thus taking the responsibility for the increase in the cost of commodities, funneling of scarce public resources, leading to uneconomic projects at the expense of the need projects by the public such as schools, hospitals and improvement of infrastructure in the society, and it also contributes to misallocation of resource, conversion of

Analysis on British Airways Essay Example | Topics and Well Written Essays - 1000 words

Analysis on British Airways - Essay Example Political factors is another crucial issue that is considered by the company to ensure the country has a stable government as political arena usually has a great influence on consumer’s spending power and business regulation. Some of the political factors British Airways consider are the stability of the government, the influence of the government on taxation and position of the government on the marketing ethics. Since there are other competitors in the air transport industry, British Airways has taken into consideration that their customers have a high bargaining power. Due to this reason, they ensure that the fare rates are friendly as their customers can always switch to purchase the substitute services from other airline companies. However, due to the high capital required to start an airline, British Airways is not under a very severe threat as compared to other business ventures that would require low capital to be started. On the other hand, the organization has to ens ure it spends heavily on advertising since there are a number of other companies offering the same services of air transport. For this case, it has to keep on advertising and offering competitive fare rates and other promotional activities to guarantee them that their services will continue prevailing in the market. Another factor that has guaranteed the services of British Airways that they will continue to prevail in the world market in their product services. They have ensured that the services are quality.... Since there are other competitors in the air transport industry, British airways has taken into consideration that their customers have a high bargaining power. Due to this reason they ensure that the fare rates are friendly as their customers can always switch to purchase the substitute services from other airline companies. However, due to the high capital required to start an airline, British airways is not under a very severe threat as compared to other business ventures that would require low capital to be started. On the other hand, the organization has to ensure it spends heavily on advertising since there are a number of other companies offering the same services of air transport. For this case, it has to keep on advertising and offering competitive fare rates and other promotion activities to guarantee them that their services will continue prevailing in the market. 1 Another factor that has guaranteed the services of British Airways that they will continue to prevail in the world market in their product services. They have ensure that they services are quality and their guarantee safety for their passengers. Being on of the oldest airline in the world, it has a brand name that has increased their goodwill in the market. British Airways do not operate on fixed rates on their fares through the years and for this case, they usually have seasonal pricing whereby they charge more during the peak season and low rates during low seasons. They also ensure that they charge reduced rates for customers who pay a return ticket unlike if one pays for one ways ticket and another one when returning which is expensive. 2 British Airways has ensured that their services are within the reach of their clients since they

Homework Problem Assignment Example | Topics and Well Written Essays - 1000 words

Homework Problem - Assignment Example Question 3: The University of Iowa is experimenting with a blend of soil amendments to be used in an analysis of variance study of the response of tomatoes to various amounts of sunlight.   To perform this study, all other elements must be controlled so that the only variable is the sunlight.   The minimum requirements for calcium, phosphorous, and potassium are 125 pounds, 150 pounds, and 120 pounds respectively.   The soil amendment mixture from Prairie Gold consist of 25% calcium, 25% phosphorous, 14% potassium, and 36% other ingredients.   It costs $0.60 per ounce.   The mixture from Grinell Grow is 20% calcium, 25% phosphorous, 25% potassium, and 30% other ingredients.   It sells for $0.80 per ounce Formulate a linear programming model that will allow the University of Iowa to conduct this experiment using a minimum cost blend of the two soil amendment mixtures. State clearly the Objective Function and the Constraints (if any) Question 5: Given these parameters:   ÃŽ » = 25 per hour, ÃŽ ¼ = 30 per hour, and Wq  = .3 hours, calculate the average number of customers in the system, average number of customers in the queue, and the average time a customer spends in the system using Littles Formulas. Question 6: An investor studied the percentage rates of return of three different gold funds. Random samples of percentage rates of return for four periods were taken from each fund. The results appear in the table

Analysis on British Airways Essay Example | Topics and Well Written Essays - 1000 words

Analysis on British Airways - Essay Example Political factors is another crucial issue that is considered by the company to ensure the country has a stable government as political arena usually has a great influence on consumer’s spending power and business regulation. Some of the political factors British Airways consider are the stability of the government, the influence of the government on taxation and position of the government on the marketing ethics. Since there are other competitors in the air transport industry, British Airways has taken into consideration that their customers have a high bargaining power. Due to this reason, they ensure that the fare rates are friendly as their customers can always switch to purchase the substitute services from other airline companies. However, due to the high capital required to start an airline, British Airways is not under a very severe threat as compared to other business ventures that would require low capital to be started. On the other hand, the organization has to ens ure it spends heavily on advertising since there are a number of other companies offering the same services of air transport. For this case, it has to keep on advertising and offering competitive fare rates and other promotional activities to guarantee them that their services will continue prevailing in the market. Another factor that has guaranteed the services of British Airways that they will continue to prevail in the world market in their product services. They have ensured that the services are quality.... Since there are other competitors in the air transport industry, British airways has taken into consideration that their customers have a high bargaining power. Due to this reason they ensure that the fare rates are friendly as their customers can always switch to purchase the substitute services from other airline companies. However, due to the high capital required to start an airline, British airways is not under a very severe threat as compared to other business ventures that would require low capital to be started. On the other hand, the organization has to ensure it spends heavily on advertising since there are a number of other companies offering the same services of air transport. For this case, it has to keep on advertising and offering competitive fare rates and other promotion activities to guarantee them that their services will continue prevailing in the market. 1 Another factor that has guaranteed the services of British Airways that they will continue to prevail in the world market in their product services. They have ensure that they services are quality and their guarantee safety for their passengers. Being on of the oldest airline in the world, it has a brand name that has increased their goodwill in the market. British Airways do not operate on fixed rates on their fares through the years and for this case, they usually have seasonal pricing whereby they charge more during the peak season and low rates during low seasons. They also ensure that they charge reduced rates for customers who pay a return ticket unlike if one pays for one ways ticket and another one when returning which is expensive. 2 British Airways has ensured that their services are within the reach of their clients since they

Foundations of property (How useful is the idea of ownership to an Essay

Foundations of property (How useful is the idea of ownership to an understanding of property in law) - Essay Example He and his students turned the legal profession decisively towards the second. Hohfeld fired a barrage of influential arguments that sunk the old property is things conception within the legal profession.2 Hohfeld argued that lawyers had often been misled by the contrast between the rights in rem and rights in personam to think that property rights were actually rights "against things," which is absurd since practically all rights are against people. Hohfeld and his followers objected that regarding property as things leaves intellectual property unaccounted for. They also complained that regarding property as a thing led to a misplaced focus on physical possession of an object instead of on the complexes of rights that form the stuff of modern property law.3 And most importantly, Hohfeldian analysis was thought to give the fatal blow to property is things by proving it incapable of handling divided or multiple ownership. Bruce Ackerman describes the standard "divided control" object ion to property is things and the legal orthodoxy that formed around it: "Instead of defining the relationship between a person and 'his' things, property law discusses die relationships that arise between people with respect to things. More precisely, the law of property considers the way rights to things may be parceled out amongst a host of competing resource users."4 This thinking is pivotal for understanding the concept of property and ownership, their essences and characteristics. From the critical perspective, it is widely emphasised in literature that the property as concept can be easily confused with property-regarding actions. For instance, there is an evident the danger of confusing property with possession, which ideas are as different from each other as marriage and mating. Property and possession change can occur at the same time. For instance, there are cases where someone acquires a thing by taking hold of it and where a transfer is affected by something "changing hands," and where a person abandons property by letting it go. Yet changes in possession are neither necessary nor sufficient for changes in ownership, because property and possession have no necessary relation. A thief, for example, has possession but no property. As Bentham puts it, the relation that constitutes property "is not material, it is metaphysical": "a piece of stuff which is actually in the Indies may belong to me while the dress I wear may not. The aliment which is incorporated into my very body may belong to another, to whom I am bound to account for it."5 The property relation is not a physical relation between a person and a thing, but a normative (moral or legal) relationship between persons with respect to things. Property, unlike possession, is a matter of rights. One only loses track of the distinction sometimes because the two concepts frequently go together in everyday life. For instance, property and possession are easily conflated because possession is often conventionally or legally connected with the establishment of property rights. By laws, the first person to possess an unclaimed object usually (but not always) becomes the owner of the object; and a

There Are No Children Here Essay Example for Free

There Are No Children Here Essay Children are great imitators. So give them something great to imitate. (Anonymous)† In the 1980 Chicago slums this quote couldn’t be truer. The slums were/are a terrible place for not just children, but everyone to live. The Henry Horner homes in particular are full of death, drugs, and poverty. This may not seem like the greatest place for children to be raised, but for some, they know nothing different. The constant gang trouble, drug trafficking, and hiding from stray bullets are an everyday occurrence for people living in these government housing complexes. The devastation is a never-ending cycle. The parents get into drugs and violence, and the children have no choice but to imitate their parents and everyone around them as they grow up. The end of the cycle is unseen for most, but for some, such as Lajoe Rivers that cycle will end with her youngest five children. â€Å"But you know, there are no children here. They’ve seen too much to be children. (Lajoe)† The plot begins in the summer of 1987, the boys, Lafeyette and Pharoah Rivers are enjoying their time near the tracks searching for snakes. Here, the boys could be children. They could let their imaginations run wild and they could just take a break from the horrible life they have waiting at home. Lafeyette and Pharoah are a part of large family living in the Chicago projects. Their mother, Lajoe, has eight children; the three older ones have slowly fallen off the deep end, but the five younger have a chance to do good. Lajoe takes great pride in her children and does everything she can to raise them to be upstanding citizens and stay out of trouble. She is greatly disappointed in the way her first three turned out, so she makes it a point to keep the younger kids under strict supervision. Because of the absence of their drug addicted father, Lafeyette, a child himself, takes the role of man of the house. He looks out for his siblings and takes care of his mother. Even when Lajoe loses her welfare check, her Lafeyette stands strong and reassures her it will all be ok. During the course of their lives, the children face everything from drugs, violence, rape, imprisonment, and worse of all, death. They learn quickly that they must grow up fast to overcome the despair that shadows their everyday lives. Lajoe tries hard to preserve the youth of Pharoah and the triplets. Because of this, most of the responsibility gets put on Lafeyette and his childhood is quickly taken from him. Throughout the boy’s lives, there are significant events that shape the way they grow up and how they learn to cope with their surroundings. For Lafeyette, losing several close friends to violent deaths results in him hating gangs, and also resenting police officers. Pharoah eventually finds himself having bad feelings towards the white people that just offer ridicule and never help, to the worthless black boys. Racism plays a huge role in the boy’s lives, and the older they get the more they can see and understand it. But, in the end, Lajoe is successful in what she dreamed and hoped for. Lafeyette, Pharoah, and the triplets all turn out to be good kids and for the most part, stay out of trouble. The housing complex is fixed up with the arrival of Vincent Lane, and news of Terence getting his GED warms his mother’s heart. Among the main characters is a young boy, Pharoah Rivers. Pharoah, around nine years old in the beginning of the book is the fifth child born of Lajoe Rivers. Life in the projects takes a great toll on poor young Pharoah. He is old enough to know what is going on, but still young enough that he hides behind his youth to shield himself from the terrifying experiences of most children living in the Henry Horner homes. Throughout the story, Pharoah’s character changes on an up and down roller coaster. In the beginning he is a very shy, innocent, youthful young boy who tends to keep to himself. He spends most of his days daydreaming to escape his scary life. He thinks about the trees, the dog, the snakes, all the smaller things in life and it makes him happy. He is often ridiculed for being small for his age, but his drive for knowledge makes up for his size and he excels in school. Although Pharoah struggles with a stutter and it seems to get worse throughout most of his childhood, he manages to overcome it and takes great pleasure in answering questions and speaking out in class. His mother relished in the fact that her son was so brilliant for his age, and often bragged about the young boy. Pharoah is Pharoah. He’s going to be something,† she would tell friends. â€Å"When he was a baby, I held him up and asked him if he’d be the one. I’ve always wanted to see one of my kids graduate from high school. I asked him if he’d be the one to get me a diploma. † (Lajoe, 116) I feel that out of all the characters in the book, I relate most to Pharoah. Although I am not a small black boy living in the projects, nor do I have any similar life experiences; our personalities parallel in several different ways. Growing up I was the small stick girl that everyone else would make fun of. Because of my bony figure I was often teased and thought to be younger than I really was. And like Pharoah, I learned to look past how small I was and build all my strength and power with my mind. I excelled in school every year of my life. Through elementary school I was awarded certificates for my achievements and enrolled into the â€Å"Talented and Gifted† program at my school. I was smart for my age, almost a couple years ahead in some subjects. This persisted through middle school, high school, and even through college. I strive to do my best, just as Pharoah does. I can imagine that Pharoah’s mind looks somewhat like mine did when I was his age. I had the biggest imagination and often used it as an escape from normal life. No, normal life for me was not drugs, gangs, and street violence; but I still had a sometimes empty and scary reality. My military family and I lived overseas all of my childhood and my father was often absent due to fighting for our country. Every day he was gone my siblings and I would wonder if we would ever get to see him again, or if he would be killed doing his job and never return. That was my scary reality, and the constant absence of my father caused me to daydream and life in a fantasy world most of my days. Because of this, I can understand why Pharoah tries so hard to hold onto his childhood and how he can life every day in a daydream to escape the harsh reality of his life. â€Å"As the young children pursued each other from one end of the parking lot to the other, Pharoah stood by himself on the building’s back stoop. He leaned on the black metal bannister. Chin in hand, and stared into space, paying little attention to the shrieking children just a few yards away. (Kotlowitz, 61) Poverty, the state or condition of having little or no money, goods, or means of support; condition of being poor (Webster Dictionary). Poverty is a constant issue for not only the America, but all over the world. This theme runs the course of the books narrative, and is clearly shown in the lives of Project inhabitants. Throughout the story the cycle of poverty is clea rly shown. The living conditions and dependence on welfare is a definite example of what poverty looks like. Gangs run the streets, drugs run the gangs; and with both of these comes violence. For most in the Projects, the only way to live is through illegal activity. Often it is easier to get into and faster to make money. And for most, it is nearly impossible to escape. In the book there is mention of â€Å"The Other America†, referring to the projects. Because America strives to be the greatest country citizens often try to hide the poverty that runs our inner city streets. For the wealthy it is easier to just turn away and pretend this â€Å"other America† doesn’t exist. â€Å"Horner sat so close to the city’s business district that from the Sears Tower observation deck, tourists could have watched Lafeyette duck gunfire on his birthday. (Kotlowitz, 13) Poverty is a reality for many Americans. The constant reliance on food stamps, welfare, and government housing is what these people live like. The sad thing is that Americans would rather pretend this doesn’t go on in our country than do anything to fix it. For me, this doesn’t make any sense. Because my mother works for First Steps; a government funded program for underprivileged families with children with disabilities, I have seen firsthand what poverty in America looks like. When I help my mother on her job and we enter the run down unsubsidized houses or the broken down trailers and shacks it gives me the overwhelming feeling of hate and anger towards our government and people. There is no reason there should be so much poverty in our country. I feel if American citizens would stop worrying about everyone else in the world and just try to fix our country; a majority of poverty could be eliminated. â€Å"Many times, American citizens talk about helping abroad in underdeveloped countries. As an international student, I appreciate that. However, if there is poverty right across the street, why not help those of where you live? † (Molina, 1) Exactly! Why are we sending so much money out of our nation? In the end all that is going to do is hurt us. America is not the only country to have problems with sending money away; a British writer states that it would be immoral to withdraw their funds to lesser countries, but the rich should also be more generous in the sense that they give more to their own country, not everyone else (Glennie). A little generosity is all it takes. Ther are many people in America that have millions of dollars. It doesn’t take much to feed a needy family, so why do they hoard the money? Due to the governmental changes, and the economy failing, the American Government is putting more and more of its people into poverty. The numbers of jobless, homeless, starving families is reaching new heights and isn’t going to stop until people help each other out (Shaft). The first step to fixing poverty in America is to look and realize it’s here. There should not be people growing up in the â€Å"Other America†, this should not exist. Americans need to come together and get the country straight. I know it is easier said than done, but nothing will get done until someone first says something about it. People like Lajoe and her family don’t need to live in fear, not in the greatest country in the world.

Marketing Objectives In Tourism And Hospitality

Marketing Objectives In Tourism And Hospitality This report represents a detailed analysis of current business and marketing strategy of Hilton Hotels Resorts a global hotels and resorts company with more than 540 locations in 78 countries (A Room for You, 2012, online). The parent company, Hilton International comprises a range of famous brands such as Waldorf Astoria Hotels Resorts, Conrad Hotels Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn, Homewood Suites by Hilton, Home2 Suites by Hilton, and Hilton Grand Vacations (Our Brands, 2012, online) The reasons for the choice of Hilton Hotels Resorts amongst many other brands in particular include a high level of brand awareness, and availability of vast amount of information about the brand. The report starts with a situational analysis of Hilton Hotels Resorts, including its current position within travel and tourism industry in the UK, analysis of companys main stakeholders and their interests, PESTLE analysis conducted for Hilton Hotels Resorts and description of marketing issues faced by the company. This is followed by a marketing report that comprises description of Hilton Hotels Resorts services, and analysis of the companys pricing, promotion and distribution strategy. Moreover, this report comprises a market research plan for Hilton Hotels Resorts that explains actions involved in each stage in the research process in order to achieve the research objective. The report is completed by discussions about importance of sustainability and corporate social responsibility for Hilton Hotels Resorts and an assessment of the companys policies in these two important areas of business practice. 1. Situational analysis 1.1 Position of Hilton Hotels Resorts within Travel and Tourism Industry in the UK Travel and tourism industry in the UK represents one of the key sectors in the national economy and according the research conducted by Oxford Economics travel and tourisms total contribution to GDP in the UK was GBP 101 billion in 2011 or 6.7% of total GDP (The World Travel Tourism Council, 2012, online) Figure 1 represents the structure of the UK tourism industry, and within this structure Hilton belongs to accommodation category. Moreover, the UK is the second biggest market for Hilton Hotels Resorts after the US (Barnett, 2011), and thus the UK market represents a point of focus for Hilton strategic level management. Figure structure of the UK tourism industry (field work) 1.2 Hilton Hotels Main Stakeholders and Their Interests Stakeholders of companys including Hilton Hotels Resorts can be divided into two categories: internal and external. Internal stakeholders represent parties that belong to Hilton such as shareholders and employees. The primary interests of shareholders are profit maximisation, whereas employee interests include gaining a wide range of tangible and intangible compensation from their employment. External stakeholders, on the other hand, are parties that do not belong to Hilton; nevertheless they have interest in the business from various perspectives. The following figure illustrates a range of Hilton external stakeholders and their interests: External stakeholder Interests Communities The nature of impact of business activity to the community Customers Purchasing products and services in lower prices Government Business employment relations, corporate taxation, compliance with laws, rules and regulations etc. Suppliers Long-term partnership in mutually beneficial terms Media Corporate performance, corporate conflicts, employee relations etc. Table External stakeholders and their interests 1.3 Hilton Hotels PESTLE Analysis PESTLE abbreviation is interpreted as political, economic, social, technological, legal, and environmental factors impacting businesses, and PESTLE is an important framework for assessing external factor impacting business practices. 1.3.1 Political Factors Political stability is the key to the success of any industries and it is applicable to hotel industry as well and it needs to cope with political situations everywhere in the world. The political approaches can influence the number visitors, both, tourists and business travellers visits to a nation (Jones, 2002). It may a concern for many people those who are visiting Northern Ireland because of the ongoing very delicate political situation. Moreover, Hiltons performance is directly affected by consumer protection and employment laws in UK, as well as, the nature of competitive regulation, and risks of military invasion in the country. 1.3.2 Economic Factors National macroeconomic situation and factors and events impacting the situation are major factors affecting Hilton Hotels Resorts business in the UK. For example, during the Olympic times in the UK most of the hotels were occupied and booked fully for the whole period. However, the situation was completely different once the Olympic Games were over. Additional economic factors that affect Hilton may include the extent of expected and real economic growth in the UK, national taxation policies, and seasonality and weather problems. 1.3.3 Social Factors The Hilton brand is very well known amongst international visitors and the UK is one of the popular destinations for the tourists and shopping lovers. A wide range of social factors impacting Hilton Hotels Resorts include emerging trends in consumer lifestyle, consumer demographic variables, the impact of role models in consumer decision making, and growth rate of population. For example, increasing numbers of young consumers from emerging economies like China and India visiting the UK for various purposes can be specified as an important social factor that impacts the UK hotel industry. 1.3.4 Technological Factors An overall development of technological infrastructure related to catering industry might have great impact on Hilton performance. Matters associated with the use of energy and their costs and the potential for innovation within the industry can be classified as important technological factors (Sandhusen, 2008). Furthermore, hotel bookings have become very sophisticated than ever before. Anyone can book a hotel room in a simple step with the help of internet. Increasing number of social media such as Facebook, tweeter and websites like trip advisor help both the customers and the hotels. 1.3.5 Legal Factors Legal factors are also important source of external impact on Hilton performance and they include any changes in the UK jurisdiction that affect the catering industry in direct and indirect ways. Additionally, there are many visa restriction rules are there in many countries such as the USA, the EU countries, Australia etc. for the international visitors and these countries are plays important role in the travel and tourism industry. 1.3.6 Environmental Factors The hospitality and catering industry often becomes a point of criticism for polluting the environment particularly in most of tourist attractions such as historical places, beaches, forest areas, hills etc (Foskett and Paskins, 2011). A range of activities related to tourism not only creates pollution, but also disturbs animals and related environment. Moreover, hotels and related businesses are contributing a considerable amount of carbon emissions with negative implications to the issues of global warming. Accordingly, businesses like Hilton are facing tight regulations to operate their business in the UK. These regulations are inevitably increasing the levels of operational costs for the company. Additionally, the UK being a part of the European Union (EU), Hilton performance is also impacted by relevant jurisdictions introduced by the EU. 1.4 Marketing Issues Faced by Hilton Hotels Currently, Hilton is faced with a range of substantial marketing issues in the UK threatening its long-term growth prospects. Increasing level of multiculturalism in the UK can be specified as a major marketing challenge Hilton has to deal with. Specifically, due to the increasing level of competition in the marketplace the level of cultural diversity in the UK is rapidly increasing. Accordingly, Hilton is left with a complex task of formulating and implementing a marketing strategy that needs to address cultural diversity amongst its customers. Additional marketing challenges faced by Hilton Hotels can be specified as increasing level of guest sophistication, and difficulties associated with market segmentation due to overlaps in Hilton International brands. In other words, Hilton International consists of Waldorf Astoria Hotels Resorts, Hilton Hotels Resorts, Conrad Hotels Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn, Homewood Suites by Hilton, Home2 Suites by Hilton, and Hilton Grand Vacations (Our Brands, 2012, online), and there is a little difference amongst these brands in terms of their market positioning. This fact creates marketing challenges for Hilton Hotels Resorts in terms of differentiating this particular brand from other brands within Hilton International portfolio. 2. Marketing Report 2.1 Segmentation, Targeting and Positioning Strategies used by Hilton Hotels The process of market segmentation involves dividing the market into segments or groups based on the characteristics from the specific market. In this way the most attractive or suitable segment based on the services and products can be targeted very effectively and efficiently. Generally the market can be divided into four different groups, and they are geographic, demographic, psychographic and benefit oriented (OGuinn, et al., 2011). 2.1.1 Geographic Segmentation. Geographic segmentation involves targeting specific consumer groups according to their geographic locations in national and international levels. Hiltons geographic segmentation strategy mainly focuses on the local preferences and the location. For instance, Hilton open hotels in London for attracting mainly business people and the services mainly focus on business travellers. 2.1.2 Demographic segmentation A set of variables used in demographic market segmentation include gender, life-cycle stage, age, income, social class, and lifestyle. From this perspective, Hilton target customer segment represent middle and senior aged professionals with high level of income belonging to upper social class. Moreover, Hilton Hotels Resorts mainly target individuals that pursue luxury lifestyle, and accordingly, the company charges premium prices for its products and services perceived to be of a relevant quality. 2.1.3 Psychographic Segmentation Psychographic segmentation goes beyond demographics as it examines how a person thinks, feels and behaves, using personality, lifestyle and values as segmenting variables (Cant et al., 2009, p.118). The nature of psychographic segmentation used by Hilton involves targeting ambitious individuals who would like to express their perceived high status and achievement by staying in five star rooms offered by the hotel at premium prices. 2.1.4 Benefits Segmentation Benefits segmentation involves implementing market segmentation on the basis of benefits customers aim to obtain using products and/or services offered by the company. Accordingly, perceived or real benefits offered by Hilton to potential and existing customers include sense of achievement, a high status in society, and luxury. 2.2 Description of Hilton Hotels Products and Services In order to capture every opportunity in the market, Hilton operates hotels and other related services in accommodation, gambling and entertainment areas. Few areas are entirely new for Hilton Group, including a gambling business. Hilton Hotels Resorts offers mainly accommodation services through its hotels, resorts, apartment hotels etc. Most of the revenue is generated through selling hotel rooms to customers. There are also a range of other services and products that contribute to the level of revenue stream such as restaurants, bars, smaller shops, spa, laundry services, travel desk, business centre, banquet halls etc. Among these products and services the core one is rooms divisions which brings most of the revenues. Generally, products are divided into three levels: core, facilitating and supporting products. Core products can be explained as a basic form of a product. To put it simply core products are the main reasons for customers purchasing from a business. For Hilton Hotels Resorts core product is hotel rooms that customers stay in for a specific period of time. Peripheral services can be explained as additional products and services above the core product that businesses offer to get competitive edge in the marketplace. Facilitating products involve services that assist consumers in consumption of core products. Hilton offers a set of popular facilitating products such as customer services, bars and restaurants, and online reservation facilities. Supporting products include additional products and services that are offered in order to obtain competitive advantage for the business by increasing the value of core products and services. A range of supporting products offered by Hilton Hotels include 24/7 room service, free newspapers and magazines for business travellers, concierge services etc. (Reid and Bojanic, 2010). Augmented product is benefit offer made by businesses that consist of core product and peripheral services. Augmented products offered by Hilton Hotels Resorts include membership discounts, luxurious room and exterior designs, high class restaurants and relaxed hotel atmosphere. 2.3 Hilton Hotels Pricing Strategies Pricing strategies used by businesses are divided into four broad categories within the framework of Pricing Strategy Matrix: economy, penetration, skimming and premium pricing strategies. Economy pricing strategy involves selling products of basic features and characteristics to consumers with low budgets. Penetration pricing strategy, on the other hand, involves offering high quality products and services in low prices than the competition in order to increase market share. Skimming, as a pricing strategy is opposite to penetration in a way that products and services are offered in a higher price levels than the competition. The main rationale for the choice of skimming pricing strategy may include the desire to associate products or services with exclusiveness and a high quality. Figure Pricing strategy matrix Source: www.marketingteacher.com Premium pricing strategy involves charging high level prices for products and services that are perceived to have excellent quality and additional characteristics and features. From the classifications provided above the type of pricing strategy adopted by Hilton Hotels Resorts can be specified as premium. Hilton only offers five star and four star rooms and the company is able to charge its customers at premium levels because beyond the core product, Hilton also sells a set of intangible benefits such as sense of achievement, high status and luxury. 2.4 Hilton Hotels Promotion Strategy Hilton Hotels Resorts employ promotion strategy that utilises various components of promotion mix. Generally, major elements of promotion mix include advertising, public relations, personal selling, and sales promotion. 2.4.1 Advertising Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action now or in the future (Klever, 2009, p.25). New advertisement slogan of Hilton Hotels Resorts Stay Hilton. Go Everywhere is aimed to communicate the marketing message of the hotel being a large global brand and maintaining a high level of quality in all of its hotels. This marketing message is communicated through a set of specific elements of advertising promotional strategy such as advertisements in newspapers and magazines popular with senior level management professionals such as Forbes, Fortune, The Economist, and Financial Times. Moreover, the communication of Hilton Hotels Resorts marketing message is also facilitated through broadcast advertisements in selected television channels. 2.4.2 Public Relations Officially, The Chartered Institute of Public Relations (CIPD) defines public relations as planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics (CIPD, 2012, online). In simple terms, public relations can be explained as a one way communication between the company and the public. Hilton Hotels Resorts public relations are maintained through communication with a range of parties such as customers, employees, and other private and public organisations. Specific methods of public relations used by Hilton Hotels Resorts include issuing online and offline press releases in a regular manner, and communicating through newsletters with organisational stakeholders. Moreover, the company website serves as an effective platform for Hilton Hotels Resorts for engaging in public relations. 2.4.3 Personal Selling Personal selling involves company sales representatives contacting potential customers through various channels with the aims of making a sale. The advantages of personal selling include the possibility to attract customer attention, application of interpersonal skills in order to mage the sale, and the potentials for forming and maintaining long-term customer relationships. At the same time, personal selling promotion mix has some disadvantages such as being overly expensive to conduct and reaching fewer numbers of perspective customers in a given period of time compared to other elements of marketing promotion mix. Promotion strategy used by Hilton Hotels Resorts does not involve personal selling due to the nature of the business. 2.4.4 Sales Promotion Sales promotion relates to attempts by a business to persuade potential customers to purchase products or services through introducing various incentives (Evans et al., 2004). Sales promotion is popular in hotel industry, and accordingly this specific element of promotion mix is used by Hilton Hotels Resorts in an intensive manner. Hilton Hotels Resorts engage in sales promotion through HHonors points based rewards program and discount vouchers available on official company website. Moreover, Hilton Hotels Resorts offer a wide range of deals on their website in order to increase the level of their revenues. Hilton Hotels Resorts gains practical advantages from using sales promotion in the forms of increasing the level of revenues and achieving utilisation of their rooms at a greater extend. However, it is important to note that by introducing aggressive sales promotions Hilton Hotels Resorts may be risking compromising brand value in a way that sales promotion and the possibility to use the brand services in cheaper prices might be compromising the level of exclusiveness of the brand. Furthermore, sales promotions only offer short-term advantages and thus this element of marketing promotion mix is best used only in an occasional manner. 2.5 Hilton Hotels Resorts Distribution Strategy The ultimate aim of the distribution strategy for a hotel firm can be specified as making available the products and services to consumers where, when and how they prefer them (Reid Bojanic, 2010). Hilton Hotels Resorts distribution strategy heavily relies on information technology and internet in various formats. Firstly, the official website of the company serves as an effective platform for service distribution as it is supplied with a wide range of features and capabilities providing practical assistance to customers such as booking a room, planning events and weddings, scheduling meetings and booking airport pick-ups. Moreover, the distribution of Hilton Hotels Resorts products and services is also facilitated through mobile convenient applications made available for IPhone and Android platforms. Social media is adopted as another effective instrument by Hilton Hotels Resorts in distribution of its products and services. For example, the official page of the company in leading social networking website, Facebook has been liked by more than 405,300 people who receive latest news about the company and special offer announcements through the website. The main reason behind the selection of internet platform as the base of Hilton Hotels Resorts distribution strategy relates to a wide range of conveniences associated with internet. Specifically, internet presents Hilton Hotels Resorts customers with the possibilities of purchasing products and services in advance on the go and within a timeframe of a few seconds. 2.6 Usage of Three Ps of Extended Marketing Mix by Hilton Hotels Resorts Traditional four Ps of marketing mix discussed above have been specified as product, price, promotion, and place, and additional three Ps of extended marketing mix have been adopted as process, physical evidence and people. 2.6.1 Process The process element of marketing mix is approached by Hilton Hotels Resorts according to its selected business strategy. Specifically, the company aims to maintain the process of service provision in a premium levels in a luxurious manner. Generally most of the hotels are running 24/7 their businesses unlike banks or schools. It is because the accommodation services need to be provided around the year and 24 hours in a day. In order to remain competitive the marketing process used by the hotel is very important. According to Rutherford (2007) the marketing process of a hotel should begin from deciding what to be and what to offer to whom. Creating awareness and stimulating the demand among the consumers are the key marketing process can help to achieve the competitive advantage. 2.6.2 Physical evidence Physical evidence can be explained as tangibility of Hilton Hotels Resorts services and physical outcome that is generated from consumption of the service. Specifically, physical evidence for Hilton Hotels Resorts includes luxurious interior and exterior design, attitude of hotel workforce towards customers and service provision, and inclusion of tangible goods within the service. 2.6.3 People There are various people groups that play a vital role for the success of Hilton Hotels Resorts. Broadly, people that have direct implications on Hilton Hotels Resorts performance can be divided into three categories: customers, employees and suppliers. Customers represent an important group of people for Hilton Hotels Resorts for obvious reasons. Generally hotel firms target a wide range of customers from leisure to business travellers, people those are want to eat outside etc. One of the big challenges to the hospitality marketing is satisfying the different mind-set customers. Over a period these customers needs and wants will also be changed (Bowie Buttle, 2011). Employees are classified as another group of people that can have tremendous impact on service outcome, and consequently on the level of profitability of Hilton Hotels Resorts through their performances. Moreover, Hilton Hotels Resorts rely on a wide range of suppliers and the performance of people employed by suppliers also might have indirect implications on the performance of the company. 3. Market Research It is critically important for Hilton to be conducting researches in a regular basis in order to identify the level of customer satisfaction and identify specific aspects of the service customers are particularly happy or unhappy with. The market research plan proposed for Hilton Hotels Resorts consists of the following stages: defining the problem, selecting appropriate methodology, data collection, data analysis, data presentation. 3.1 Defining the Problem Marketing research starts with a problem definition. Alternatively, this stage can be marked with formulation of research objectives. Failure to define the problem in an appropriate manner or formulate market research objective can result in the waste of time and financial resources invested in the project. The main objective of the market research plan proposed for Hilton Hotels Resorts can be specified as follows: Identifying the level of Hilton Hotels Resorts customer satisfaction and detecting specific aspects of the service customers are particularly happy or unhappy with Achievement of this marketing research objective can contribute to long-term growth of Hilton Hotels Resorts in a way that according to the findings of the marketing plan specific aspects of the service contributing to the level of customer satisfaction can be further strengthened, and equally, aspects of the service causing customer dissatisfaction can be eliminated. 3.2 Selecting Appropriate Methodology Once the problem has been clearly identified, appropriate methods need to be selected for the purposes of data collection. The methods of data collection can be divided into two categories: qualitative and quantitative. Qualitative methods use non-numerical elements such as sounds, emotions, feelings, words and others, whereas quantitative methods involve the use of numbers and calculations in various formats. Comparison dimension Qualitative research Quantitative research Types of questions Probing Non-probing Sample size Small Large Information per respondent Much Varies Administration Interviewers with special skills are required Fewer special skills required for interviewers Type of analysis Subjective, interpretive Statistical, summarisation Hardware required Tape recorders, projection devices, video, pictures, discussion guides Questionnaires, computers, printouts Ease of replication Difficult Easy Table A Comparison of a qualitative and quantitative research Source: Wiid and Diggens (2009) The most popular data collection techniques that can be used in market research include questionnaires, interviews, observation and focus groups. Table 2 illustrates a brief description of popular data collection methods Technique Description Observation Monitoring behaviours of sample group members or observing event by humans or non-humans Focus groups Organising group discussions with sample group members with the participation of a moderator addressing research questions in direct and indirect ways Projective techniques Collecting data through appealing to motives, urges, emotions or feelings of sample group members in indirect ways Survey methods Questionnaire Formulating a set of questions to be answered by sample group members in an individual manner Interviews Verbal questioning of sample group members in one-to-one basis in order to extract needed information Table Description of popular data collection methods Source: Knight and Ruddock (2009) 3.3 Data Collection The process of data collection through questionnaires is not a simple task as it may seem and there are important aspects of data collection process that need to be addressed. Firstly, ethical considerations of market research need to be addressed in this stage in a way that participation in the survey should not be made compulsory amongst Hilton customers and their personal and contact details should not be collected. Moreover, data collection and analysis needs to comply with Data Protection Act (1998). Sampling represents another important aspect of data collection from members of population. Popular sampling techniques that can be used in market research include cluster, systematic, theoretical, convenience, quota, purposive and snowball sampling methods. A critical assessment of advantages and disadvantages of sampling techniques listed above finds quota sampling as the most suitable to be utilised in the proposed market research. Utilisation of quota sampling method in an appropriate manner necessitates introduction of certain requirements for individual population members to be included in the survey (Serakan and Bougie, 2009). Accordingly, taking into account the nature of marketing plan objective the requirement introduced to individual population members can be specified as an experience of using Hilton Hotels Resorts products and services. In other words, only individuals that have used products and services of Hilton Hotels Resorts need to be asked to complete the questionnaire. This task can be appropriately implemented by offering Hilton visitors in selected hotels from various parts of the UK to participate in the survey. In order to generate adequate amount of responses questionnaire questions, answers need to be obtained from at least 1000 respondents. Moreover, Hilton Hotels Resorts market research questionnaire needs to include both, close-ended and open-ended questions. Closed-ended questions are needed to generate data about consumer demographic variables and assessment of specific aspects of service, whereas open-ended questions need to be included in order to reflect customer suggestions about potentials for improvement and to capture additional relevant issues not included in questionnaire. 3.4 Data Analysis Data analysis, as an important stage in market research involves critical analysis and interpretation of questionnaire findings. Data analysis for Hilton Hotels Resorts market research involves the application of quantitative and qualitative methods. The application of quantitative methods is needed for answers given to closed-ended questions. Specifically, percentages associated with the selection of each alternative answers to questions need to be calculated and critically analysed. The application of qualitative methods, on the other hand, is needed to analyse answers provided for open-ended questions. Qualitative data analysis in market research involves detecting common patterns within information given by questionnaire respondents and analysing these patterns from a critical viewpoint. An important point to be addressed during data collection and data analysis stages of Hotels Resorts market research relates to validity and reliability issues. In order to address these issues correctly researchers need to remain objective at all stages of research process in general, and during data analysis stage in particular. 3.5 Data Presentation The main purpose in this last stage of the marketing research is to present findings of data analysis in such a format that it can be understood by

Changes in For Whom The Bell Tolls Essay -- For Whom the Bell Tolls Es

Changes in For Whom The Bell Tolls The novel For Whom The Bell Tolls was primarily about Hemingway's changes through wartime. Hemingway reveals these ideas about war through the narrator's thoughts and through the interaction between the major characters. Hemingway shows that war brings about a personal change, that reveals much about man's individuality and that time is limited. Hemingway reveals much about the individuality of men and the singularity of the code through the relationship of Robert Jordan and Maria. When Jordan is dying at the end of the novel he says to Maria "Thou wilt go now, rabbit. But I go for thee. As long as there is one of us there is both of us. Do you understand?"(p460) We begin to understand how we as people are never truly alone but instead are always surrounded by the memories and thoughts of those we love. When two people truly fall in love they become as one. Where one goes, both go. Robert finally says to her " The me in thee. Now you go for us both. Truly. We both go in thee now. This I have promised thee. Stand up. Thou art me now. Thou art all there will be of me. Stand up." (Pg.462) By saying this Jordan reveals how man is never an individual but instead is made up of all the influences, experiences, and memories that we have shared with others. Furthermore this change came upon Jordan as a consequence of joining the war. Before the war had started he had no idea what it meant to be an individual, or to truly fall in love. Jordan says to Maria "I have never loved someone as thee. Before our cause I never new what it was like to truly live. Or to love, as I do thee" (P160). This shows how being in the war allowed him to understand what it really meant to be... ...sp; Furthermore it is the war that has caused this change in Robert Jordan. Near the end of the novel Jordan states that "The war has taught me one thing. That time is what is important. More so than I thought before. If I die it will be OK, because I have lived the life I wanted in these last three days" (P434). Jordan has come to realize that time is a very limited thing, and that opportunities only come once. To waste them is foolish, you must take what you can, when you can, because of the very fact that time is limited. There is only a finite amount of time to do the things we want, and when Jordan comes to this realization he has already done what he wanted to do. The essence of war is what taught him this. The fact that one minute "Your friend is beside you, the next he is laying on the forest floor. Begging for you to kill him."(P 207). Changes in For Whom The Bell Tolls Essay -- For Whom the Bell Tolls Es Changes in For Whom The Bell Tolls The novel For Whom The Bell Tolls was primarily about Hemingway's changes through wartime. Hemingway reveals these ideas about war through the narrator's thoughts and through the interaction between the major characters. Hemingway shows that war brings about a personal change, that reveals much about man's individuality and that time is limited. Hemingway reveals much about the individuality of men and the singularity of the code through the relationship of Robert Jordan and Maria. When Jordan is dying at the end of the novel he says to Maria "Thou wilt go now, rabbit. But I go for thee. As long as there is one of us there is both of us. Do you understand?"(p460) We begin to understand how we as people are never truly alone but instead are always surrounded by the memories and thoughts of those we love. When two people truly fall in love they become as one. Where one goes, both go. Robert finally says to her " The me in thee. Now you go for us both. Truly. We both go in thee now. This I have promised thee. Stand up. Thou art me now. Thou art all there will be of me. Stand up." (Pg.462) By saying this Jordan reveals how man is never an individual but instead is made up of all the influences, experiences, and memories that we have shared with others. Furthermore this change came upon Jordan as a consequence of joining the war. Before the war had started he had no idea what it meant to be an individual, or to truly fall in love. Jordan says to Maria "I have never loved someone as thee. Before our cause I never new what it was like to truly live. Or to love, as I do thee" (P160). This shows how being in the war allowed him to understand what it really meant to be... ...sp; Furthermore it is the war that has caused this change in Robert Jordan. Near the end of the novel Jordan states that "The war has taught me one thing. That time is what is important. More so than I thought before. If I die it will be OK, because I have lived the life I wanted in these last three days" (P434). Jordan has come to realize that time is a very limited thing, and that opportunities only come once. To waste them is foolish, you must take what you can, when you can, because of the very fact that time is limited. There is only a finite amount of time to do the things we want, and when Jordan comes to this realization he has already done what he wanted to do. The essence of war is what taught him this. The fact that one minute "Your friend is beside you, the next he is laying on the forest floor. Begging for you to kill him."(P 207).

Gay and lesbians today :: essays research papers fc

Gay and lesbians today In was late July of 1999, five of my buddies and I had just graduated from high school and we were enjoying one of the greatest summers of our lives in Ocean City, Maryland. We were renting out what we thought was the best bachelor pad in all of O.C. on 139th street. Even friends of ours that we graduated with and had known for several years were living at the beach as well. Life was good. But two girls in particular that all of our friends knew from Paint Branch H.S. would, throughout the remainder of the summer, indirectly change and redefine the way in which most of us thought about homosexual relationships. Mel and Kel had always been close amongst our circle of friends and naturally know one ever suspected that either of them were outfitted for a lesbian lifestyle, at least not both of them. It was during that unforgettable summer that their other lifestyle would become vividly clear to the rest of us. The majority of us openly embraced their relationship and undoubtedly respected their audacity to endure the resentment and unacceptance that they may possibly confront one day. But, it was not until two years later that Mel and Kel would challenge their friends’ opinions again, only this time concerning a much more controversial issue. Apparently over the course of the two-year relationship that Mel and Kel had spent together, a commitment had developed between them that only few of us could possibly fathom. They were convinced that the unconditional devotion they shared was worthy of a unique union, and that this devotedness they shared would endure for a lifetime.  Ã‚  Ã‚  Ã‚  Ã‚   In a Utopian society most of us would rejoice in knowing that two people such as Mel and Kel who care so deeply for one another, have found each other and are willing to spend the rest of their lives together. Unfortunately we don’t live in a society of that quality and admiration. In any culture, it’s generally conceived that the family is the absolute core of a society. In that, the norms and values of a civilization are directly conveyed from one generation to another through this bloodline. But what exactly is a family? Are there distinct specifications, qualifications or even guidelines that govern the framework for what a family should be? In the Webster’s dictionary a â€Å"family† is clearly defined as: â€Å"the basic unit in society having as its nucleus two or more adults living together and cooperating in the care and rearing of their own or adopted children.

Effects of Washington D.C Snipers

Effects of Washington D. C Snipers Two men that decide they want to take people’s lives into their own hands, can change the way American citizens live their everyday lives. This exact situation happened over a twenty-three day period, when John Muhammad and John Malvo went on a shooting spree in Washington D. C. John Allen Muhammad, a forty-one year old veteran expert marksman of the Persian Gulf War, was the main culprit of the crime. He was accompanied by John Lee Malvo, a seventeen year old Jamaican citizen. These two men killed ten people and wounded three others. The snipers had a strategic plan in shooting their victims. As appose to a random one day spree, they had a well thought out process of how to conduct this shooting. They cut a small hole out of the trunk of an old car. They used this hole to stick their gun out of and shoot people without getting caught, and without people knowing where the shooting was coming from. There were no particular people that they were trying to shoot. Everyone that was shot or wounded was random. They shot people picking their kids up from school, and people filling up with gas. This shooting scared people all over the community and throughout the nation. No one felt safe leaving their homes. Before the criminals were caught people were very cautious performing their everyday activities. Some people did not want to take their kids to school fearing that they, or their children might be in danger. The parents and children who did perform their everyday activities lived in fear every time Dial 2 they were in the open. This shooting also stopped people from wanting to get out of their car to fill up with gas. People also stopped going to the park, and even going out to run and exercise. People who had to walk to and from work were scared to go to their jobs in fear of being shot. Anytime people had to be out in the open, they felt as if they were a target. They were scared that somebody was always watching them through the scope of a rifle. Because the people did not know where the shooting was coming from, they did not know what warnings to look for. Once the shooters were caught, some of the tension was relieved. Even though some of the tension was relieved, some people still had the killings of innocent people in the back of their minds. Since someone had committed such an awful crime, they thought that someone else would commit this crime in a similar style. It took time before kids were out playing in the park again and people were back to their normal everyday activities. Because of this shooting, more cars are stopped and searched, because of small traffic violations to ensure the safety of others. More cameras have been put up throughout the city so cops can look at what happened after a crime has been committed, and hopefully bring the criminals to justice. During the time of big events, there are also more roads closed and blocked where all cars are stopped and questioned. Crimes like this also make it harder for the everyday citizen to buy a gun. It also makes people consider going and getting a concealed weapons license. Even today, five years later, people are still worried about crimes like this being committed. Some people feel as if they are a target every time they step out of their front door. Cops all over America have been trained to be able to spot suspicious behavior and know what to look for. The Government’s job is to make everyone feel safe, although this is not always possible because of similar situations from the past.

Jack London †to his wife Essay

Once Charles Child Walcutt described Jack London as a steamer, which â€Å"was supposed to have more power than any man dared use, but it was also known to run out of steam halfway up a long hill; and everybody knows that it was a trial to start and a constant threat to explode†(Charles Child Walcutt. 1956. American Literary Naturalism: A Divided Stream. Westport, CT: Greenwood Press, p. 87). Yet in 1906, when the book â€Å"White Fang† was published, the writer still demonstrated tremendous vigor in enchanting reader’s by the set of his ideas. Originally a companion volume to â€Å"The Call of the Wild† â€Å"White Fang† narrates about a wolf who is domesticated through circumstances by a man. London himself wrote of it: â€Å"Life is full of disgusting realism. I know men and women as they are – millions of them yet in the slime state. But I am an evolutionist, therefore a broad optimist, hence my love for the human (in the slime though he be) comes from my knowing him as he is and seeing the divine possibilities ahead of him. That’s the whole motive of my † White Fang . † Every atom of organic life is plastic. The finest specimens now in existence were once all pulpy infants capable of being molded this way or that. Let the pressure be one way and we have atavism – the reversion to the wild; the other the domestication, civilization (Book of Jack London, I, 384. In Walcutt 1956:92)†. In the quotation are acknowledged the bunch of motives – portraying the juxtaposition â€Å"man vs environment†, â€Å"wildness vs civilization†, and â€Å"naturalism vs romanticism†. This is the story about the challenges of growing alone and never experiencing the meaning of love, generosity and care, overcoming so many challenges endured. Driving off the author’s motivation in this very tapescript we’ll analyze the book’s infrastructure, as far as themes, text interpretation and narration techniques are concerned. The aim of the following part is to trace how Jack London’s depiction of White Fang’s life portrays the themes of naturalism, survival of the fittest, romanticism and parallels his own struggles. JACK LONDON MIRROWIMG IN WHITE FANG PAGE #2 DETAILED ANALYSES NATURALISTIC COBCEPTION This piece of work by London represents the evident case of endured naturalistic manner. Generally, naturalism refers to those who viewed life strictly from a scientific approach; in this case that translates to the view that man and other creatures were victims of their heredity and environment. The environmental theme is enrolled in the very first passage with a landscape description. It thrustingly combines â€Å"a foreboding animism with a sinister desolation (Brittany Nelson. http://www. gradesaver. com/ClassicNotes/Titles/white/fullsumm. html. October 29, 2000)†. – Dark spruce forest frowned on either side the frozen waterway. The trees had been stripped by a recent wind of their white covering of frost, and they seemed to lean toward each other, black and ominous, in the fading light. A vast silence reigned over the land. The land itself was a desolation, lifeless, without movement, so lone and cold that the spirit of it was not even that of sadness. There was a hint in it of laughter, but of a laughter more terrible than any sadness – a laughter that was mirthless as the smile of the Sphinx, a laughter cold as the frost and partaking of the grimness of infallibility. It was the masterful and incommunicable wisdom of eternity laughing at the futility of life and the effort of life. It was the Wild, the savage, frozen-hearted Northland Wild. (Jack London. White Fang. http://www. gradesaver. com/ClassicNotes/Titles/white/fullsumm. html. October 29, 2000) The mood is shown through the covetous gamma of colors, simile (â€Å"smile of the Sphinx†) and personification i. e. (prosopopoeia). Wild is ruled by the death principle: â€Å"Life is an offense to it, for life is movement: and the Wild aims always to destroy movement. It freezes the water to prevent it running to the sea: it drives the sap out of the trees till they are frozen to their mighty hearts; and most ferociously and terribly of all does the Wild harry and crush into submission man – man, who is the most restless of life, ever in revolt against the dictum that all movement must in the end come to the cessation of movement (WF)†. Sentences constructed by analogy roll JACK LONDON MIRROWIMG IN WHITE FANG PAGE #3 monotonically, dictating the rhythm. â€Å"Viewed from this bleak cosmic perspective (Brittany Nelson. http://www. gradesaver. com/ClassicNotes/Titles/white/fullsumm. html. October 29, 2000)†, lost for civilization, men are no more than â€Å"puny adventurers pitting themselves against the might of a world as remote and alien and pulseless as the abysses of space specks and motes, moving with weak cunning and little wisdom amidst the play and interplay of the great blind elements and forces (WF). † In London’s story, the terror at the environment is augmented by a number of fine touches. The dogs, for example, disappear silently, lured one by one to their deaths by the cunning of the she-wolf. And she is shown not like flesh-and-bone creature but like something ghostly: – Full into the firelight, with a stealthy, sidelong movement, glided a doglike animal. It moved with commingled mistrust and daring, cautiously observing the men, its attention fixed on the dogs. One Ear strained the full length of the stick toward the intruder and whined with eagerness. (WF) Bill not simply dies out off the scene, but disappears at the desperate sounds of three shots in the place, encircled by the wolf litter. The contrast of a man, Henry, sitting at the fire and darkness with glittering eyes of the beasts produce a breath-taking effect. With the environmental theme in mind, London wrote the novel with biological and social determinism. Donald Pizer in his â€Å"Realism and Naturalism in Nineteenth-Century American Literature† (1984. Carbondale, IL: Southern Illinois University Press, p. 167) says: â€Å"The Call of the Wild and White Fang are companion allegories of the response of human nature to heredity and environment†. JACK LONDON MIRROWIMG IN WHITE FANG PAGE #4 SURVIVAL OF THE FITTEST The problem of environment is tightly knotted to the process of â€Å"natural selection†, i. e. the benefit of only the strongest, brightest, and most adaptable elements of a species to survive. In this regard the writer follows H. Spencer: â€Å"I am a hopeless materialist. I see the soul as nothing else than the sum of the activities of the organism plus personal habits, memories, and experiences of the organism (L. S. Friedland. January 25, 1917. Jack London as Titan. Dial, LXII, p. 51)†. The Spencer’s theory was closely linked in London’s mind to Darwin: â€Å"The idea of life as a struggle for survival appealed to him tremendously. Concepts of strength and the purity of an unmixed breed evoke images of savage men who have survived through pure physical strength. London’s heroes are likely to evince this atavism when they are thrust into the struggle for survival under brutal frontier conditions. When such atavistic power surges up, nothing can safely oppose them, and they exult in the glory of it. (Walcutt 1956:90-91)†. This idea is embodied by the character, White Fang. â€Å"He was different from his brothers and sisters† (WF: ch. 3), â€Å"the fiercest of the litter†. Since the eye-openening days White Fang was the one to dare getting closer to the cave entrance. He was the only one of the litter to survive the famine. His strength and intelligence make him the most feared dog in the Indian camp. While defending Judge Scott, White Fang takes three bullets but is miraculously able to continue living. One element of the book, portraying White Fang’s ability to adapt to any new circumstances, is how he learns to fight and to love. â€Å"He had a method of accepting things, without questioning the why and wherefore. In reality, this was the act of classification. He was never disturbed over why a thing happened. How it happened was sufficient for him (WF:Part II, ch. 3). It is in the last section of Part II the homey narrative tone changes as White Fang learns more about the world where â€Å"dog eat dog† – literal and figurative: a hawk digs its sharp talons into the soft flesh of a ptarmigan while the frenzied bird screams in agony. White Fang’s biological heritage discussed in JACK LONDON MIRROWIMG IN WHITE FANG PAGE #5 the first chapters more than symbolic. When in the parts III and IV White Fang’s deepening estrangement from all living things is shown, a nihilistic world of violence and hate steps forward. White Fang becomes the personification of the masculine principle of the demonic wild: â€Å"The outcast† and â€Å"The Enemy of His Kind,† who is â€Å"hated by man and dog† and in turn hates them. Even his name suggests both the demonic white wilderness and the savage Darwinian world governed by the Law of the Meat, the Law of the Fang. – Before, he had hunted in play, for the sheer joyousness of it; now he hunted in deadly earnestness (WF:Part II, ch. 5). – â€Å"Savageness was a part of his make-up, but the savageness thus developed exceeded his make-up. He acquired a reputation for wickedness [†¦] Out of this pack-persecution he learned two important things: how to take care of himself in a mass-fight against him; and how, on a single dog, to inflict the greatest amount of damage in the briefest space of time. To keep one’s feet in the midst of the hostile mass meant life, and this he learned well. He became cat-like in his ability to stay on his feet † (WF:Part III, ch. 3). – â€Å"The months went by. White Fang grew stronger, heavier, and more compact, while his character was developing along the lines laid down by his heredity and his environment. His heredity was a life-stuff that may be likened to clay. It possessed many possibilities, was capable of being moulded into many different forms. Environment served to model the clay, to give it a particular form (WF:Part III:ch. 6)†. Through the usage of metaphor London proves the â€Å"first survivor† law at the example of White Fang, nut, at the same time implies irony, narrating how the creature surrenders himself to the strongest – e. g. to Gray Beaver (â€Å"for the â€Å"possession of flesh-and-blood good,† White Fang† JACK LONDON MIRROWIMG IN WHITE FANG PAGE #6 exchanged his own liberty (WF:Part III, ch. 3). † The wide scope of methods help to project natural laws at the canvas of fictional text. ROMANTICISM The depiction of romanticism in this novel is evident by White Fang’s trust, love and ultimately sacrifice for Weedon Scott and his children. White Fangs pays back. Part V reflects how love can tame natural behavior and instincts: â€Å"White Fang refused to growl. Instead, and after a wistful, searching look, he snuggled in, burrowing his head out of sight between the master’s arm and body (WF:Part V, ch. 1). As White Fang learns to love Weedon Scott, this love produces a desire in the dog to do anything to please his â€Å"love master. † This includes having Weedon’s children climb and play with him, and learning to leave chickens alone, although the taste was extremely pleasing to him. Just as White Fang was tamed by love, Jack London was tamed by love as he began staying away from the whorehouses in San Francisco and trying to overcome a severe drug habit, having been just married. And thus we came to our conclusive part: the parallel between the book and the reality of Jack London’s life. â€Å"†¦ interesting symbol in this novel is the oasis of the campfire (Chapter I) surrounded by the sinister darkness of the wild. This image is a microcosm of the larger landscape; the Northland wilderness as opposed to the grassy estate in the Santa Clara Valley – the â€Å"Southland of life,† in which â€Å"human kindness was like a sun. † Although very naturalistic in his approach to this novel, London received a great deal of criticism for the abrupt ending. When White Fang finally recovers from his injuries, he ventures out into the warm California sun and greats Collie and his new puppies. Instead of ending the novel in the same naturalistic vein he began, London ends White Fang with a distinctively romantic flare (June JACK LONDON MIRROWIMG IN WHITE FANG PAGE #i Howard. 1985. Form and History in American Literary Naturalism. Chapel Hill, NC:University of North Carolina Press, p. 170)†. CONCLUSIONS The novel demonstrates the effects of a change in environment on the creature. Dogs and men are portrayed in some kind as moral symbols, but derived from Jack’s own experience. â€Å"He never stopped fighting, and the struggle with life is no more important to his success than his struggle with ideas. One led to the other, and the battle of ideas dramatizes with extraordinary clarity the confusions and tensions which I have attributed to the divided stream. In the melee, blond beasts, ideas, and supermen drip with blood like White Fang himself (Walcutt 1956:88)†. As Jack was an illegitimate child, forever uncertain as to his father, unloved and hungry throughout his youth, he hoped to found something of a dynasty in his magnificent home called â€Å"Wolf House,† and so he longed for a male heir. â€Å"White Fang† was written during the courtship and marriage of London to Charmian Kittredge and a romantic theme is part of the novel. The man is tames – as well as his personage. In the book â€Å"White Fang was torn by conflicting feelings, impulses. It seemed he would fly to pieces, so terrible was the control he was exerting, holding together by an unwonted indecision the counter forces that struggled within him for mastery. † And so it was with Jack London. Then all went wrong. He only had daughters and these were estranged from him: his house burnt down just as his special ship had foundered; his friends drifted away. It is hard not to feel that those counter forces which harassed White Fang also undermined that prodigy of lonely energy, Jack London– or â€Å"Wolf† as he insisted his wife should call him. â€Å"He was able to flourish within and finally to rise above the hard conditions of his early life; and the fact that he gloried in the JACK LONDON MIRROWIMG IN WHITE FANG PAGE memory of his early adventures shows to some extent how he saw himself as embodying the bone-crushing vitality which he continually celebrated in his stories. He saw everything from farming through fighting to reading in heroic terms, and this side of his character is not without its ludicrous aspects: he could not help being self-conscious about his manliness (Susan M. Nuernberg ed. 1995. The Critical Response to Jack London. Westport, CT: Greenwood Press, p. 89)†. LIST OF REFERENCES 1. Charles Child Walcutt. 1956. American Literary Naturalism: A Divided Stream. Westport, CT: Greenwood Press 2. Brittany Nelson.